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Branding Basics: How to Create Values That Fit Your Company

Branding Identity

When you think of branding, it usually conjures up images of a logo, a colored flag, and a slogan that spells out a company’s value. With this in mind, it’s worth exploring the why and how of creating brand identity. Wrong branding can have bad consequences — negative visibility, strategy confusion and ineffectiveness on the part of the brand itself, and so on.

On the other hand, righted branding can be an effective way to inspire trust and cooperation between parties interested in working with your company. It helps keep employees happy and productive by making them feel supported rather than challenged. Moreover, it doesn’t rely on clever marketing or overly complex brand management practices as do many other methods for developing brand identity. The only essential requirements are that your company has at least one product or service that customers want to buy (but not too many), and that you want to make it easy for consumers to understand what your business does (and doesn’t do) about its products and services.

Brand Identity in a nutshell

Brand identity is the process of creating brand identification, value proposition, and lifestyle brand names for a company’s products or services. It is the process of creating branding that identifies the products or companies your organization owns or owns and controls.

Brand identification is a two-step process:

  • Identify the products or services that you do want to sell or provide.
  • Then decide what new branding identity you will use for each product or service.

Brand identification is different from branding in two important ways.

  • First, branding is an ongoing process, while brand identification requires that you create an initial logo and a series of branding identities for each product or service that you offer.
  • Second, branding is a creative process solely concerned with visual impact and not with monetary gain.

Why Does Brand Identity Matter?

At a corporate level, branding plays a crucial role in developing a company’s identity. It helps your company stand out from the competition by bringing your products or services to life through an attractive brand name. While branding can be used in many different ways to create brand identities, it is most often associated with logos and slogans, which are the most common types of branding.

What Can Be Done with Brand Identities in Management Practices?

Managing brand identities is a crucial part of the direct-to-consumer (DTC) marketing landscape. It is also an important part of the management practices of some of the largest companies in the world. You’ll need to create a new brand identity for each product or service. This new identity should be based on a compelling value proposition that consumers can grasp while they are buying your product or service. This new branding must be easy to understand and misunderstand for consumers who don’t have your product or service in front of them — especially if they are not already customers of that brand.


Brand identification is a creative process solely concerned with visual impact and not with financial gain. We hope this article has been helpful in creating your brand identity.

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