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Role of Bing and Google in Voice Search Optimization

Voice Search Optimization

As technology continues to advance and become more intuitive, voice search optimization is rapidly gaining popularity. Voice-enabled assistants such as Siri, Google Assistant, and Alexa have become increasingly common in households across the country. And as these devices become more prevalent, businesses are starting to recognize the importance of optimizing their websites for voice search.

When it comes to optimizing for voice search, there are two main players: Bing and Google. Both search engines are used extensively across the internet, and understanding their role in voice search optimization is crucial for businesses looking to stay ahead of the curve.

Bing’s Role in Voice Search Optimization

Although Bing may not be as popular as Google, it still plays an important role in voice search optimization. In fact, Bing was the first search engine to offer a voice-enabled assistant, Cortana. And while Cortana is not as widely used as Siri or Google Assistant, it is still an important player in the voice search landscape.

One of the ways that businesses can optimize for Bing’s voice search is by ensuring that their website is mobile-friendly. This is because Cortana, like most voice-enabled assistants, is often used on mobile devices. In addition to having a mobile-friendly website, businesses can also optimize their content for conversational queries, which are more likely to be used in voice search.

Google’s Role in Voice Search Optimization

While Bing may have been the first search engine to offer a voice-enabled assistant, Google has quickly caught up and is now the most popular search engine for voice search queries. In fact, over 70% of all voice search queries are processed by Google, making it the most important search engine for voice search optimization.

Like Bing, businesses can optimize their websites for Google’s voice search by ensuring that their websites are mobile-friendly and optimized for conversational queries. However, there are also a few additional steps that businesses can take to optimize for Google’s voice search.

One of the most important things that businesses can do is to claim their Google My Business listing. This will ensure that their business information is accurate and up-to-date, which is crucial for voice searches that are looking for local businesses. Additionally, businesses can also improve their voice search ranking by creating content that is optimized for featured snippets. Featured snippets are the short answers that appear at the top of the search results page and are often used in voice search queries.


In conclusion, optimizing for voice search is becoming increasingly important for businesses looking to stay ahead of the curve. While both Bing and Google play important roles in voice search optimization, Google is the most important player with over 70% of voice search queries being processed through their platform. By optimizing for both search engines through creating mobile-friendly, conversational, and featured snippet optimized content, and claiming and maintaining their Google My Business listing, businesses can increase their visibility in voice search and stay ahead of the competition.

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